The tiger stripe brand, with a logo that references the waves off the coasts of Kobe, was started in post war Japan as a way to promote an active lifestyle amongst kids. Starting things off with a bball sneaker of all things in 1950, killer trivia question, ASICS would go on to transform the sport of running several times over while building a loyal lifestyle following thanks to cross-over favorites like the GEL-LYTE III.
Conveying a new perception to the retro running shape, the GEL-KAYANO® 14 running shoe resurfaces with its late 2000s aesthetic as a nod to our storied GEL-KAYANO® series. Reinterpreting the shoe’s performance capabilities with updated materials and componentry, this version became the first iteration in the sneaker’s lineage to be designed by someone other than Toshikazu Kayano.
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Original inspired tooling
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2000s design language
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GEL™ technology cushioning
1202A105-700
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