On the strength of their superior performance and refined sense of style, New Balance running shoes became a mark of discriminating taste in a sea of superficiality. Or, as some of the brand’s classic advertisements put it, “the intelligent choice.” 

The iconic 574 model, outfitted in New Balance’s signature grey colorway is one of the ultimate representations of this elevated and timeless stylistic sensibility. The newest ‘grey day’ incarnation of the 574 emphasizes the performance over hype ethos, with a minimalist design that dispenses with the traditional ‘N’ branding, in favor of a simple tonal wordmark at the medial panel. This understated design allows the classic suede/mesh upper and ENCAP cushioned construction to make a powerful standalone statement. 

If a size is not listed, it is sold out. 

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