P.A.M. (Perks And Mini) is a fashion and lifestyle label founded in Melbourne, Australia, currently based in Paris, France. Established in 2000 by husband and wife duo Misha Hollenbach and Shauna Toohey, P.A.M. products are sold and exhibited internationally, attracting the attention of some of the globe’s most influential art and fashion leaders. 

With collaboration at its core objective, P.A.M. continue a multi-disciplinary design approach utilizing artists, fashion labels and stores around the world to contribute to their aesthetic and international recognition.

After the world was struck with one of the most difficult time periods it’s had in a long long time, P.A.M.’s AW 21 collection is all about the “Good Life,” positive energy, and affirmations.