Since Seoul based streetwear label thisisneverthat have experienced an explosion in popularity concurrent with the rise of K-Pop, it’s fairly common to see the two linked whenever thisisneverthat is being introduced to a new audience. While showing up in a BTS video only accelerated the thisisneverthat’s turbo boosted high profile status, the connection between the two goes beyond simple name-dropping.

What K-Pop does in taking a deceptively simple starting point, pop music, and executing it to almost superhuman levels of perfection, thisisneverthat does with the extremely generalized category of streetwear. Recognizable, but varied enough to keep people interested text branding, innovative takes on perennial favorites and a dedication to functionality make thisisneverthat a label that can imbue timeless style with a modern edge.

• Outer shell 1: Polyester 68%, Nylon 32%
• Outer shell 2: Polyester 100%
• Lining: Polyester 100%
• Volume: 7L
• Weight: 0.211kg
• 7L shoulder bag
• Durable CORDURA Ballistic Nylon at bottom
• Combination of CORDURA & X-Pac fabric
• Waterproof zipper
• Attachable to SFX27
• Main compartment with an organizer pocket
• Secondary compartments for small items

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