South Korean eyewear brand Gentle Monster was established in 2011 based on the philosophy of high-end experimentation. Focusing on product, space, styling, campaign, and service, Gentle Monster aims to offer a radically new and innovative point of view for design. These principles are addressed not only in the design of their sunglasses, but also in the design of their retail spaces and creative projects. Their refusal to be recognized as simply an eyewear brand is spoken in every frame, product, and store.

Gentle Monster’s GHOST BLC1 is a look into the brand’s prowess with contemporary design. The sunglasses feature a clear blue hexagonal acetate frame with icey silver lenses to match. Stylish, bold, and most importantly — very cool. 

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