The tiger stripe brand, with a logo that references the waves off the coasts of Kobe, was started in post war Japan as a way to promote an active lifestyle amongst kids. Starting things off with a bball sneaker of all things in 1950, killer trivia question, ASICS would go on to transform the sport of running several times over while building a loyal lifestyle following thanks to cross-over favorites like the GEL-LYTE III.

The GEL-LYTE V sneaker draws inspiration from the idea of discarding contents from a cutting room floor and using them to create something new. This shoe’s original upper design process focused on montaging various features from different sketches that had previously been thrown away by various designers. The tooling retains its wavy design from when it first hit the running market in 1993.

• Upper is made of primarily leftover materials
• MONO-SOCK™ construction
• Rearfoot GEL™ technology

  For comfort in everyday scenarios

• At least 20% of the shoes midsole is made with recycled materials

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