The tiger stripe brand, with a logo that references the waves off the coasts of Kobe, was started in post war Japan as a way to promote an active lifestyle amongst kids. Starting things off with a bball sneaker of all things in 1950, killer trivia question, ASICS would go on to transform the sport of running several times over while building a loyal lifestyle following thanks to cross-over favorites like the GEL-LYTE III.

The GEL-LYTE™ III OG sneaker emerges once again with its original shape and tooling that it featured in the early 1990s. Designed by Shigeyuki Mitsui in 1990, the GEL-LYTE™ III silhouette retains its iconic split-tongue formation. It was a feature that initially debuted on the GEL-LD RACER™ shoe. Meanwhile, key components, like its signature GEL® technology unit in the midsole, provide everyday comfort.

• Split-tongue design
• Original-inspired shape and tooling that it featured in 1990
• GEL™ technology cushioning

  Provides excellent shock absorption.

• Suede overlays and breathable mesh underlays
• Approx. 50% of the upper’s main material is designed with leather that’s rated by the Leather Workin
• At least 20% of the upper’s main material is made with recycled leather

1201A762-401