The tiger stripe brand, with a logo that references the waves off the coasts of Kobe, was started in post war Japan as a way to promote an active lifestyle amongst kids. Starting things off with a bball sneaker of all things in 1950, killer trivia question, ASICS would go on to transform the sport of running several times over while building a loyal lifestyle following thanks to cross-over favorites like the GEL-LYTE III.

The GEL-LYTE™ III OG sneaker emerges once again with its original shape and its signature GEL® technology unit in the midsole, that provides everyday comfort. 

• Split-tongue design
• GEL™ technology cushioning
• 20% of the upper’s main surface area is made with recycled leather

1201A753-020