The GEL-Lyte III isn’t just an ASICS icon, it’s a stands out as a landmark shoe in the history of sneakers. A departure from the reliable but conservative image that ASICS shoes had at the time, the GEL-Lyte III sought to capture the imagination of a growing sneaker audience constantly on the lookout for the next thrill. The unique split tongue, designed to facilitate comfort by eliminating the shifting during motion that occurs with a standard tongue, and allowing for hands free putting on and taking off, was considered a rule breaking, radical concept.

In addition to being a hit with the public upon its release, the GEL-Lyte III would accumulate more cultural cache, as the canvas for a number of influential collaborative projects during the mid 2000s period when special release shoes were still off the radar of the mainstream public. 

The latest take on the original mesh/suede construction outfits this classic makeup in a vibrant, multi-colored explosion that’s as bold as the shoe’s innovative legacy. 

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