You would expect a brand that got its start in specialty, hiking and backpacking performance gear, a brand that is, not coincidentally, named after the most inhospitable, harshest part of a mountain, to be, well, worn on mountainsides by hikers, climbers, skiers and other outdoor adventures seekers the world over.

Check the streets of any major city in the world once the temperature starts dropping, and you’ll see more North Face than you can keep up with. That’s because The North Face legacy of technical innovation, performance, and style resonated from the peaks, forests, and trails, all the way back to everyday, urban civilization.

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