The tiger stripe brand, with a logo that references the waves off the coasts of Kobe, was started in post war Japan as a way to promote an active lifestyle amongst kids. Starting things off with a bball sneaker of all things in 1950, killer trivia question, ASICS would go on to transform the sport of running several times over while building a loyal lifestyle following thanks to cross-over favorites like the GEL-LYTE III.

The GEL-NYC™ sneaker sources inspiration from heritage and modern performance running styles. Its upper construction references the GEL-NIMBUS® 3 shoe from the early 2000s and blends it with various embellishments from the MC-PLUS V design. The tooling contrasts the upper’s retro influences by using the GEL-CUMULUS® 16 shoe’s tooling system. Through a combination of lightweight foams and GEL® technology inserts, this midsole formation helps create advanced underfoot comfort.

• Upper is inspired by the GEL-NIMBUS 3 and MC-PLUS V shoes
• GEL-CUMULUS 16 tooling
• Rearfoot and forefoot GEL™ technology