From hosting fashion shows in neighborhood cul-de-sacs – with residents in the front row – to advertising collections on Craigslist, Martine Rose has always been on her own wavelength.

Drawing inspiration from her love of music, the rave/ club scene of her youth, and her Jamaican-British ancestry, in some ways Roses’ brand is a wearable ode to London, its melting pop of cultures, and its unparalleled incorporation of high/low style.

Starting in 2007 as a shirting-centric operation, the label would grow into a norm-core powerhouse that distills everyday beauty while challenging people’s perception of high fashion.